ADVERT
UTM Builder
Build UTM-tagged URLs and strip tracking parameters from existing links to keep analytics clean and shareable.
How to use this tool
- Enter a base URL and campaign fields to build a tracking link.
- Use sanitize mode to remove tracking parameters from existing URLs.
- Copy or download generated and cleaned links.
Typical workflows
- Creating consistent campaign links across paid and owned channels.
- Removing analytics tags before sharing public-facing URLs.
- Standardizing UTM naming conventions for reporting quality.
Practical tips
- Use lowercase and underscores to avoid fragmented campaign reporting.
- Preserve non-tracking query params when destination pages depend on them.
- Add custom strip params for affiliate or internal tracking keys.
FAQ
- Will non-tracking query parameters be kept?
- Yes. Sanitization removes known tracking keys and any custom keys you specify.
- What if I omit http/https in a URL?
- The tool defaults to https:// when a scheme is missing.
ADVERT
ADVERT